Salon Adaptability: Riding the Recession Wave
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In this episode of the Mane Event podcast, hosts Rachel and Tara shares her experience in the beauty industry to help hairstylists build successful careers and foster community support in the economic crash in 2008. They discuss strategies to thrive during economic downturns, exemplified by Rachel's salon during the 2008 financial crisis. Rachel shared her key tactics which she still uses today to keep her books full. They emphasize the importance of community engagement, positive mindset, team collaboration, and continuous education. The hosts also underscore the value of marketing efforts and innovative approaches to sustain and grow a salon business even in challenging times.
Key Takeaways
00:59Â Surviving the 2008 Financial Crisis
02:36Â Innovative Strategies for Client Retention
06:16Â Tier Pricing and Client Options
10:49Â Consultation Techniques and Pricing Flexibility
17:17Â Educating Clients on Options
19:08Â Community Engagement and Marketing Strategies
22:19Â Maintaining Morale and Education During Downtime
25:27Â Expanding and Innovating Amidst Challenges
27:51Â The Importance of Positivity and Coaching
Memorable Quotes
'We were all in this together. We were all in the same boat, the most important thing was working with your client. I still use this method to this day.'
Resources Mentioned
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TME Resources
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Welcome to the Main Event, the ultimate podcast for hairstylists who are ready to build a thriving career and be a part of a supportive community. We're your hosts, Rachel and Tara, and we're so thrilled you're here. With over 40 years combined experience in the industry and multiple beauty businesses, we're your mentors to help you navigate your journey as a hairstylist where you feel supported, seen, and heard. This is your safe space to connect, relate, and elevate your career. We're here to keep it real. Sharing expert insights, personal stories and strategies to help you grow behind the chair and beyond. Whether you're just starting out or a seasoned pro, we've got your back. So turn up the volume and get excited because we're sharing the latest challenges and trending topics about our industry. Let us know in the comments if there's any topics you want us to cover, subscribe now and enjoy the show. Welcome back to the Main event. We're your hosts. I'm Tara. I'm Rachel. And today we're gonna be talking about the topic of 2008 seasoned bet over here that survives multiple different economy cycles. So I'm here to interview you today and see what, how you manage. To survive in 2008. Yes, any help I can give and hopefully there's some things that could be used now too and help other stylists. So yes, so 2008, if you don't know, was one of the greatest economy crashes. It was like a national recession. Many people lost their jobs and it was like a huge financial crisis across the board. So. I wanna know what you did differently in 2008 to survive and what you did to stand out towards other competitors within the area as well. Sure. I had started this salon in oh six, so we were fairly new, but we had been in the industry still for a while. I had a full following that did follow me to my salon, but still two years in, you're two years in, you're fairly new to having your own business. So when oh eight hit, um, you could definitely feel the shift. And I think too, why we wanted to kind of talk about this today too is like I see a lot of posts of stylists being like, I had one client today, or I'm dead this week. Like, what's going on? Um, so you could definitely feel that freak out. And I remember that from oh eight because we definitely had days that were slow. So what we decided to do was obviously try to take the most positive approach that we could. Um, we didn't want to lose our clients. Um, obviously a lot of our clients were like family Plus. We had built some really nice new ones within the two years we were there. So one of the main things that we decided to do was we offered a day that was discounted. We picked the day. That was one of our longest, um, and we chose to go with that. Um, I also recommend if it's one that tends to be slower, a slower day that you know you have time. Um, for us, and I don't wanna say it was a, I mean, we worked a lot of hours, so we had a lot of late nights too, so it wasn't like that was our only late night. Now that's one of my only late nights, but we chose Thursday because we were full staff that day, and we were able to have a long 12 hour day to accommodate people. So we decided to do 20% off of the whole bill. Um, what by doing that, what that created was an environment for clients. To say, oh, I'm gonna do that. And it got pre-booking. So if they knew they were having a hard time, they didn't have to be embarrassed by telling us they were having a hard time. It was, they could just take advantage of that opportunity without feeling embarrassed, without stressing, without looking for cheaper salons to go to. So then the Thursdays were getting booked up. It was also more of if you think about in the middle of the week, right? So it kind of was an incentive, made everybody feel better if they knew, oh, I have this huge day ahead of us, and it was a big savings. I'm sure it was a huge boost in morale too, to know it was like, you can keep going. Just that busy, busy day was, obviously huge to everybody. It makes you feel good. It doesn't make you feel like something's wrong with you, and it was a win-win for customers and the staff. So we did that for a while. We did decide to change it down the line. Once, things were starting to get a little bit better, feeling a little bit better, we realized, wow, it's a lot of money we're taking off that we're losing. So we did end up switching it where we kept the Thursdays. However, it was only 20% off of their highest, like the highest ticket. So if they had gotten a highlight, it would be 20% off of that, but everything else would be regular price. So I think that why that was important was it kind of also faded it out for the client, so you didn't have as much pushback. It wasn't like we just gave it and then took it away. So it was kind of like they could still do that then eventually their own lives and everything. Like, oh, I can't get it Thursday. I'm just gonna go and pay regular price. Wednesday. So that worked. That worked extremely well for us. And you also offered incentive to clients with referrals mm-hmm. As well to, to either build your books we did, or more incentive for them to get the discount on Thursday? Absolutely. We definitely give them incentives. Referring friends. Sometimes that works great. Sometimes these people have already referred everybody they know. But it kind of gave them another job that if they really were happy and they wanted to continue with the services, then they would go out on the hunt for it. So, um, then they would bring somebody back in and there would be some sort of discount given if they brought in a friend. So we did do that. I feel like that worked a little bit. And again, we also encouraged our clients. This is something that we didn't do to the level that I've done it now, my business. But we would say while their color was on that if they wrote a review while they're sitting there and they're sitting there anyway, that we would take off, like maybe it was $5 off or something of their color cost. And that was great because they're sitting there, they're gonna feel a little bit uncomfortable telling you no. So that again, just boosts up the business because now you're getting fresh reviews that are, talking about what you have to offer. So. For me, I thought that was a win-win again, and it was just a good incentive for them to, help us out. And we took a little bit off for them. I know from past conversations you've mentioned previous tier pricing mm-hmm. That you offered. So talk to me a little bit about that and how you spun it in a way that you had more to offer to your clients. So you mean the tier With the levels. Levels. Okay. So we had, which I think was an advantage. So if you are having kind of these times and you're a salon owner maybe it's something to consider if you don't already have it. The salon was always structured that we had three different levels. So we had owner pricing, we had what we called our guru pricing, which those were a little bit more seasoned individuals, and we had Tyro, which was our beginners. So that was three different price points. So why I think that was a huge benefit during those times is it gives the client another outlet of where to go. So the end of the day, the goal is, especially for a salon owner, is you wanna keep those clients in the salon. It doesn't necessarily matter if they're going to this one or this one, you're still keeping 'em the salon. But as a stylist, why that's good as well is because, again, you don't wanna lose that client because in hopes when the financial things and their financials are better, they're gonna come back to you. So that our, you hope that they come back to you and it's just showing that you care. There's no egos involved. It's not now you're going to her. So that was a big difference. So at the time, the owner pricing for a touch up or a single process whichever you call it, was 80, but yet the Tyro was 45. So that was a huge difference, and that was something that they were able to choose what fit in their budget again. With no harsh feelings or egos or any of that. Um, we didn't really have that in our salon. It was something that we wouldn't tolerate or encourage. So it was just another way. Now that was an option, but if as a stylist you felt you didn't wanna do that, obviously you wanna keep them your book, you wanna make the money on them you wanna make the commission, they're your client. What we also did was we encouraged, an offer to our clients half touchups. So that was usually around half the price of the regular touch up. And they could get those done two to three times and then get their full touch up. So that again, helped to keep the cost down for them. I know some people might be thinking, well, you're keeping the, you're losing this money. And some staffs will hold onto all that. But the actuality is you wanna keep the client because that client, if you're not offering these things, eventually is gonna look for a salon that's either cheaper or they're gonna be like. I'm gonna have to do it myself. And you lose that client and then you can't get 'em back. And then they're also going to remember like, oh, they stuck with me exactly through the hard times we with, so I know that they're all already going to work with me. And it seemed like you really had the support within the community and the stylist as a whole, like you guys all rallied together. Because you were all essentially in this bubble together. Yeah. So you were gonna do anything to make it work and to accommodate your clients as well? A hundred percent. And I have to give credit to definitely the staff we had that we picked in this particular business were amazing. Like they were in it, their heart was in the salon. They were extremely loyal. Like we were all on the same page. And obviously as owners, we didn't just say, this is what's happening. No, we had a meeting with everybody. And we collaborated and we said, this is what our idea is. This is what we think would work. And they were all on board and contributed their own ideas to it. So it was never forced down their throats to contribute to it. Now if, and this wasn't the case then, but if you did have a particular status who's like, Hey, my clients are common. There's no issues, there's no problem. They didn't have to do that. And all we would do for that is just say, and we didn't have this, but what we would've done was been like, okay, excluding, let's just say Sarah. Sarah does not do the 20, percent off. And we did eventually do that when we pulled back the 20% off days and it was off of the main one. We gave the girls again, an option if they were a tyro level and they didn't want to pull back the 20 off of everything. And they were like, no, this is helping me to grow. By all means they could keep it. Us as owners, we stepped out of it and it was no longer on the owner pricing, however they could get it off of whoever wanted to contribute. So I think that's why we were blessed with such a good staff was that we literally worked together with 'em. It was never like, we're the owner, this is what you're doing. Wasn't like that. We were all on board. We made decisions together as a team and we were all in it together. So I think that was what I, it definitely helped all of us. It helped us as owners. 'cause you knew you had that staff that was loyal to you. I mean, it was truly a sink or swim type of time. And you had to be so innovative and think on your feet. Mm-hmm. So I know you also mentioned when you had a consultation with a client you would have three different price points of offers of your services, which I think is a really creative way to go about it. And once again, you're working. With the client So you wanna give some examples? Yeah. So that is something that I did start doing in oh eight and it clicked with me that when you and I would just be hearing other people and stuff and just like, I always put myself in the client's shoes of what would work for me. And I felt at that time, you had people, we had people from all different walks of life. You know, you had some that. Do make a lot of money, but yet they have a lot of bills. So nobody wants to be like, I can't afford it. So if you were giving a consultation and they showed a picture of what they wanted and you were like, okay, this is the price, right? So you just say, this is the price. What a client would typically say in that instance would be, oh, okay, great. I'm not gonna do it now. I'll think about it. Or maybe I'll do that more in the summer. That to you should be saying, okay, it's not in their budget right now. They want it. And if it wasn't their budget, they'd be like, yeah, let's go and do this. So it got me thinking to we should be giving them options. So instead of out the gate coming with this is the price and that's it, and potentially not getting that client to get it, you're losing the sale. You might, lose that client. We gave different options, so if they showed me a picture of what they wanted, I'd give them the price for everything that was, the overhaul. That was everything included. But before I even said that price, I would write down two additional prices and I would explain 'em. The middle one would be, maybe they wanted a whole full thing. Maybe this one we're just doing a partial Right. With whatever they wanted, but it was a little less. Right. And so that would be another price point. Then I gave a smaller price point maybe that was, we're just adding a few highlights around the face. And I would always say we could always add more, but maybe let's start here. If that, if that's what you want to do, let's start here. And go, and that way they would look at it and I present them with the prices. I'd explain them. Sometimes I didn't even have different visuals of what that would look like, so that they knew and they could pick you know what, today, you're right. I wanna just see how it goes a little bit. Let me just add a few. Now I know that was in their budget and that's what they chose to do. And chances are they're gonna want more. So you know, already they're gonna come back in and eventually they might do the partial or when they can afford it, they have the major overhaul. Why that works, and I still teach it to this day, and I still use this to this day, this method, is because you don't wanna lose the sale and no one's gonna feel like I can't afford it. And the flip side, what could happen? Is that they could say, okay, I'm gonna do it right. And they do it and they spend four or $500 on the overhaul. They loved it, but now they go home and they feel bad 'cause like I shouldn't have spent that money. I got the electric bill due, I got this due. You know? And they feel bad about and it says it's not anything to do with you but the experience. And they don't come back 'cause they're think every time. And this is another thing with styles that they don't communicate. Customers don't understand color. They don't know all that. They might think every time I get this done, it's gonna be four or $500. So that was another thing. If they did pick the more expensive option, I explained to them, when you come back for maintenance, you're probably gonna need maintenance. Let's just say eight weeks. And in the eight week mark, we're not gonna have to do this. We're gonna have to maybe, we can either do a partial or we're just gonna do a few highlights on the top. That's what you would be looking for. Or maybe we just do your single process two times. You're not gonna need highlights for a while. You wanna explain that to them because you don't want it. You do a good job. You're confused. Where did this person go? Why did they leave? They said they loved it. That's why, because they're thinking, oh my God, I can't afford this right now. Or they have every intention and then a bill pops up. We all unexpected things. Oh my car, I need breaks now I need that. So now it keeps getting pushed off. And then you lose that client. So I still do it. I think even when the economy is booming, this is what you need to do. This is what you should do. I always looked at it as, I wasn't trying to milk my client and I would have clients coming in from other styles like, oh, I need a fold. They said, every time, no, you don't. Like, I'm not trying to maximize everything out of them. I'm trying to get that where they're comfortable, they're happy, I'm happy and I'm, I have room to fill in with other clients. So I always work with my clients like. We were a team in it, and I think our clients stayed with us because they realized that, and this could be maybe, someone's having a hard time, maybe they're going through a divorce, maybe you know, they just lost their job or their husband lost their job. You can do this to work with them. We have really good instincts, and when you've been doing clients for a long time, you can feel it out. So maybe then you approach it differently. You might be like, Hey, you know what? Let's change up your color a little bit. Like this will be a little bit more grown. You know, you can go a little longer with it, work with them, and they don't have to have that conversation. They don't have to say, you already know they're stressing out and the lawyer's costing me this, and this one's costing me that you already know. Let me just throw something out there. They're gonna be appreciative and they're gonna be like, wow, that really took some stress off. And I think that's the whole point of doing what we do, but. Those tips? I would say definitely if you're feeling the pressure, do that because I feel like you get one chance to approach somebody when they're, they wanna change it, so why not give them a few options? Of course, I know that sometimes if I have a huge blonding service come in and they come in like once every six months for that lived in low maintenance look. The way they think about it like, oh wow, that's only a month worth of Starbucks for me. Yeah. So it girl map, you're doing it in your head and it's okay, really it's, less than a Starbucks a day for me to get my color done and then I only have to come twice a year. So then it's totally lived in. And obviously you have other clients to, that you work with throughout and fill in. It's just you would only have to come in maybe twice a year if that, I have some that, their blonde still looks good and I did it last year and they're just working with the purple shampoo that I had offered and even, there's nothing wrong with that, obviously. Sometimes, you want them to come pick in, but you never want 'em to feel bad, so, no, of course not. And you wanna explain. This Look, you're gonna be able to go. I always say, um, when I had a look like that, I'm like, so if you need a glaze, you can come back in and get a glaze. Yes. Sometimes I let it ride and I like what it's fading to and I just roll with that. Yeah. Um, but just allowing them to know that I think it's important absolutely. For us to educate them on it because I feel like there's so many that don't understand. Yeah. And you want to like let them know like this, you're gonna be able to go while, see how it goes. I always say, let me know. What you think if you, yeah, that's exactly what I say too. But you're explaining what you did and why you did. Mm-hmm. So now they know like, wow, okay, this is a lived and look, I can do this. So yes, I might have paid this big price point, but I know I'm not gonna have to get it done. And even with those, sometimes I say if you have somewhere going a wedding, an event. Just come and help throw a few around your face Yes. And get you going again, and that would be this. Yeah, it's, it's amazing what a few little highlights can do around the face for somebody as, but again, again, it's just about educating 'em on their option so they know, because that's gonna be in the back of their mind. And they might be like, oh, you know what? I'm going on vacation. I remember she said, I could do a few and it would only be this amount, so I'm gonna, I'm gonna make my appointment. Versus them thinking again, oh, I can't pay for the $400. So they just don't. Like the whole point is to let them know what their options are so they know what to offer and setting them up so when they leave the appointment, setting them up with what that maintenance looks like, what they could get done. Like we just said, just getting a few around it. Now they know, so they're gonna be more likely to come in, yeah. Oh, hey, it could be, for a glaze and a few boils around the face or. Like you had mentioned with the partial or this would be the full amount. Yeah. And then, they appreciate that because, you're offering them options and they're going through it just as much a hundred percent. And it's basically what we do. At the end of the day, it's still sales, right? Yes. So if I'm looking to buy, a new microwave or something, I'm gonna go and look online. I'm gonna look at different prices, I'm gonna look at different stores. I'm gonna see you as a promotion. So it's the same with like color. You wanna know your different options. Yeah. You wanna research everything. It's not just this is what it is and it's, 500 take it or leave it. It's not, they, they wanna do. Their research, so might as well give them the option. So you're giving them that whole platform of what you, what their options are with their hair. Exactly. Question what did you do to market? What other things did you do to market yourself? So basically like what we did was we, and we had been doing this, but we got involved with the community. The salon was in a little town, so it was a walking community. They had a street fair. We would have a big. Like booth outside, we would have, one time we had this very old vintage car. Every time, every hour we would rev the engine and we would throw out gift certificates, that had maybe it was 25% off, maybe it was 20, a free blowout, stuff like that. So people were hoarding around. We also had t-shirts made. That, had a very engaging, thing on the front. Um, and we had, the guys in our group walk around with them, so the women were very attracted. The shirt title was very catchy. So it was like that kind of also brought people in. I mean, it was, we were young and we were pushing the envelope a little bit. When you're younger. Come up with some wild ideas, but the shirt was just a black shirt and it says, I do women on the back or on the front. So they're walking around with these shirts saying, I do women. And on the back it would say the name of the salon and everything like that, and the phone number. So I mean, and I have to say like we had some good looking guys in our group. My brother was walking around, he's a very handsome guy. Um, so they were strutting around and they were loving the attention. And everyone wanted to know. We had people coming over with their husbands, and the husbands wanting to buy the shirts, which we were selling too. So it was always to create like a fun vibe. Um, one year we had a bunch of uh, motorcycles and same thing. We would rev it every hour, throw stuff out, and it was just a lot of fun. So we also, that was one of the things we did. We also walked around to all the businesses, introduced ourselves, handed stuff out. Um, that kind of, again, letting them know what we have to offer. We were, uh, working with the Chamber of Commerce. We were, um, working with, they had different events. Like one was just like a, the restaurants got together. It was a food event. Well, we attended and we networked and we let people know what we have, what we offer. And it was good 'cause we worked with them. If we were hosting a class, we would have the catering done by them. If we had a meeting, a staff meeting, we would have catering done from these restaurants. So it was really letting people know who we were and getting out there. That helped. We did, um, we used to do a fashion show for many years, uh, with one of the towns and schools. It was to raise money for the school system we did for that. Right? We did tricky trays. So we did put the name out there. Did we necessarily get amazing clients, keepers from it? I don't really, maybe one or two that I, but it wasn't like we were getting the money back per se, but it was about putting our name out there. So sometimes they have to see your name over and over again, and then someone refers, you are like, oh, I know that salon. So if anything was exposure. So we thought that was really good and there would be a write up in the papers about it. So that was again, just more exposure. And sometimes you don't necessarily know where the clients are coming from or where they saw you. So I think that didn't hurt, but it also like it made us all again, work together, so the staff were all in it together. It was fun for everybody and I think they really enjoyed it too. And how did you keep up the morale and education in the summer? So we, and I always say this, and again, we always teach this too. You want to use your downtime wisely and productively. Sitting there sulking or being depressed isn't gonna help anything. So what we did was, um, we had a couple things. We first, we had a television in the salon, so there was days that we would be sitting around. So we would watch a movie and we would all snuggle on the couch in the chairs, we'd make popcorn. And it was a way that, again, we were just coming together, we were making it a positive. We enjoyed being all together. So it was nice and it took a distraction from sitting around to, okay, what movie we're gonna do this week? We all have this time. We also did a lot of education. We did a lot of in-house education. We would, show different things. We'd work together. Sometimes we would have educators coming from, other companies. Sometimes we did the education ourself. Sometimes it was just like hey, I wanna, so and I are gonna go do something with color. We saw, okay, go ahead. And they do each other's hair. Again, it was all just keeping each other busy. We did encourage that. That was something we did encourage is if the, it was slow, right? And maybe. I was usually working, but if it was slow, but there was maybe one or two clients there, we encourage the girls to do each other's hair. So if that was a blowout because somebody walking in or a new client doesn't necessarily know that you're another stylist, but it just looks like it's busy. Um, we had big windows in the salon, so we'd always have them be in the front. So if people were walking by or seeing it looks like we're busy. So it was creating that illusion and who doesn't love to get their hair blown out? So we did stuff like that. We brought in, other, uh, options. So we were doing a certain kind of extension, hair extension. We brought in a new. Um, type of hair extension. And we did, we taught the staff on that and that way they were excited about that. Again, it's something to tell their clients, their offering. Um, it's something just to be positive about. When they're getting education, they're talking about it, clients are hearing it, it just keeps everything going. And we did, we'd go out, we'd go out certain nights and. Hang out and we'd go to like spots in the community in the area, which was again, good for networking and just good for us, to supporting the locals. Yeah, we would do that and we would have a great time and um, like I said, we really kept it positive. As owners there's gonna be those moments where you're in the office and you're like, oh my God, what are we gonna do? Because like, your bills are your bills and they're not going away. But we would always end up like having a pep talk, thinking of ways. And we, that's what we would do. We'd watch. The color we watched, how much was being mixed. We, again, our staff was very lovely and we were very blessed. Like we would have meetings about it and they didn't abuse it. They didn't abuse the color. We're like, okay, you should be able to do a touch up and this X amount of grams. Obviously, no, you know, not every head's the same, but try to do that if you have to remix. We have no problem with that. And they all were supportive, like they were in it with us, so we didn't run into that. But I think that's always good to keep. Track of every now and again, check and see what your color waists are and go from there. And guys, guess what, even though this all happened in oh eight because you were able to give back so much to your clients, you expanded in oh nine. Yeah. So this oh eight and we in oh nine, so, so all of your innovations, your marketing, your branding, your networking, it literally all paid off. Tenfold because you were able, it totally did. And sometimes it's keeping that positive mindset you, um, attract people to you. So we did end up taking on two new stylists that I, that were new to us, but had been doing it, and they had very large clientele. Um, we also had a barber come in and he was also taking, learning women's hair. We were training them in that. So we ended up having three seasoned stylists joining our staffs from two other salons. So, and I accredit that to being positive. And being out there and our staff being happy. So they figured this is the home for us. So it was, it was a win-win all around. I definitely say win a choice, be positive about it. And we are creative, so get creative with it. Yes. Know your community, know your clients, and it's enlightening to see too that you didn't let the pressure get to you and you were just able to. Ride the wave, essentially. You couldn't, right? So you can't let the pressure get to you. When you're a salon owner, you have a lease that you signed that you, are liable for. You have a staff that you love and care about, and their livelihood depends on it. So a lot of that is you can't crumble because it's like you're doing it for them, you're doing it for your own, families and everything, and. You're locked in. So it's, you gotta figure it out. Sink or swim. Sink or swim. And for us too, it was about the business. So I know sometimes some owners, there's personal things too. Like you, we weren't overspending on ourselves, we weren't as an owner. Um, the way we always looked at it and how it usually is you're the last to get paid. So we made sure the staff was paid first. We made sure all the bills were paid first. So if that meant we were making less, we were making less. And that was the sacrifice we were willing to do. 'cause that's what we knew it took in order to keep the place standing. So that was, and I feel like we always had an like enough, you know what I mean? There'd be weeks where we're like, okay, what? Oh, thank God. And we would be like, thank God, thank God, you know, we can pay this and we can pay our bills. So it does get to that point. But I think the key thing is not putting in your head that it's you. It's not you. You know what I mean? Of course. And talking to other salons and being on these platforms and listening to this podcast, like all that stuff is just reassurance. It's not you and it's just regrouping. Like, what other things can I do? How can I keep myself busy? A lot of times education is so inspiring, so taking a class is huge and it pumps you back up. So when you're in those moods and it is easy to get in those moods, you want to just reassure yourself, pump yourself up, and remember and look back even at, your reviews, your positive reviews, things that people have said, just anything you need to do to get you back out of that hole. Yeah. Being supported with like-minded people. Mm-hmm. In the community or even being coached and like being held accountable and just so that you can stay on track with your goals. Oh yeah. Or just with coaching. I think it's great. Sometimes they look at it with a fresh set of eyes, so they might be like, well what about this? Did you try this, this, and this? And you might, it might be something you didn't think of. 'cause sometimes when you are down, it's hard to tap into that creative mindset. Yeah. You need to be around the people that are going to rally with you and. Like they, the expression you are, who you hang out with, the five people that you hang out with. So like, are you free or are you trapped in a cage? Yeah. You need to, you need to be, keep, continue to keep building yourself up and not like, spiral from a hundred percent from things that are happening in the world that you can't control. Yeah. And it will happen. And even if it does, of course it doesn't mean of course, but mean, it doesn't mean, um, that you can't get out of it or get yourself out of it or look for those resources to help get you out of it. Sometimes you might be like, I've done everything. I can't possibly think of every anything else to do. Then, reach out and have a coach have a coaching call because they might be like, okay, you did this, and they might have questions like, well, what happened? Or How long did you stick with it? Or did you try maybe changing this or doing this and then you get expired again? And I'm like, oh my God, I'm back in it. Yeah, I'm gonna keep fighting. And so that it's very helpful. So even if you. Don't have that person or you feel like you need it, coaching's amazing because it definitely is just you're collaborating and then brainstorming, of new ideas. Yeah. I call it like the positive avalanche effect. Yeah. Where you just, you just keep feeding off of each other and it's all positivity and you feel better and lighter after a hundred percent after every call. So I, I, yeah, I totally think there's a hundred percent value in it and. I think anytime you, when it's slow, if you're investing in yourself in a positive way mm-hmm. You're gonna get growth out of it, of course. Um, and I think that's key. It's not like, oh, go to shopping Spree. No. It's invest in yourself, invest in your salon, invest in different education or products that you could bring in. Bless you. Italian myth, you know, it's true. So I think, you look at it in a positive way, it's easy to get down and it's hard when you might be. Solo in a salon. It might be you have a salon suite and you don't have somebody there to pump you up. And that can be discouraging. That's when coaching especially and getting involved in a community of hairdressers, that's what you really need to do. Yeah, of course. And being a part of hairstylist, supporting hairstylists and rallying around one another Yeah. Is very important. It's huge. So I think those are all the things that I did. Yeah. And I hope it can help, you guys out there and if you do have. Questions or if there's something you wanna bounce off of us or whatever, feel free to email us and we'll definitely respond. And if you want to set up a coaching call, we'll gladly do it and be there to help you. A hundred percent. A true seasoned vet in the industry. Another word for old. No kidding. Thank you for sharing. You're welcome. All of your tips and tricks and, letting us know how you shifted and adapted like a freaking chameleon during absolutely. Those times. That's a wrap on this episode of The Main Event. We're all about empowering our community and supporting each other, so if you love today's conversation, share it with a fellow stylist and let's grow together. Don't forget to subscribe and leave a review and connect with us on Instagram. At the Main Event Show or our YouTube both linked in our show notes below, got a topic you want us to cover, send us a dm. We'd love to hear from you. Until next time, keep creating, keep growing. And remember, you're a part of our family now.